According to the article in the Lincoln Journal-Star, it will sell Specialized and Raleigh bicycles ranging from under $300 to thousands of dollars. Kosark said Joyride will be the only shop in Lincoln selling Specialized bikes. The shop will also have a full line of bike accessories and will offer repairs and other service. The Rock Island Trail is about a block away, and Wilderness Park, which is a popular location for mountain bikers, is just a few blocks away.
I drove past it on the way home from our Friday ride last week. It sits NE of the intersection of 14th and Old Cheney, in a small strip mall near Snap Fitness. As I mentioned in an earlier post, it seems that all of the good bike shops are west of 33rd St. However, there is another new shop at 70th and Pioneers - a branch of Cycle Works and Moose's Tooth. It sits in the mall store just behind Culvers and is hard to see from 70th. Please visit these eastern bike shops so they don't disappear!
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